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Tru Western & Braxton Keith Launch Texas Inspired Fragrance

Canyon Echoes brings the landscape to life through a distinctive blend of Desert Acacia, Cactus Water and Amberwood.

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By: Rachel Klemovitch

Assistant Editor

Tru Western introduced Leather Vintage Label No. 5 Canyon Echoes, the newest addition to its Leather Vintage Label cologne collection. 

For this scent, Tru Western partnered with Texas-bred country artist Braxton Keith who embodies everything Canyon Echoes was designed to evoke.

Inspired by the rugged beauty of West Texas, Canyon Echoes brings the landscape to life through a distinctive blend of Desert Acacia, Cactus Water and Amberwood. 

The fragrance comes in a rectangular glass bottle wrapped in a leather-like label, bringing the Texas spirit to a textile experience. 

Ali Brewer, Brand President at Tru Western, commented:

“Canyon Echoes is a true expression of the landscape that inspired it. Braxton was the perfect person to help us tell this story. Having grown up in West Texas, he knows the terrain, culture and character of the region firsthand, bringing an authentic connection to the place that inspired Canyon Echoes.” 

At the heart of Canyon Echoes is Desert Acacia, a native plant known as “The Protector.” The fragrance also includes Cactus Water and Amberwood to balance ruggedness and comfort.

Using Givaudan’s Scent Trek technology, the team captured the plant’s aroma in its natural environment without harvesting it, bringing an authentic element of West Texas into the fragrance.

The campaign is shot against the landscape that inspired the fragrance, drawing on Keith’s connection to the region and the land at the heart of Canyon Echoes.

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